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Why we don’t have January sales

At Natural Bed Company, this time of year means lots of things – extra post being booked out, secret Santa exchanges between colleagues and lots of chocolate behind the till! It also brings questions regarding Boxing Day, January or New Year Sales and whether it’s worth waiting until the price is reduced. The quick and honest answer is “Sorry! We don’t do sales, we aim to give our best price to customers all year round”. In this blog I’ll go through what it means to purchase a Natural Bed Company bed and explain why we can’t have sales!

Handmade to order in Sheffield

First and foremost, we pride ourselves in each and every bed base being handmade to the highest quality here in our Sheffield workshop.
Our local, skilled craftsmen take a bed order from start to finish, giving them a great sense of pride in their work and ensuring the best possible finish on the final piece. 
Some other companies have their products/part of products made on mass in a big factory, which may mean a lower product price at the end, but it won’t be the same quality as a handcrafted piece. Making every item to order also means that we can offer a huge range of sizes, models and timbers.

Another great benefit of the bed bases being hand made to order is that we can customise our designs! Have a non-standard UK mattress? Want a taller bed? Need a footboard? That isn’t a problem for us! We frequently adjust our designs to suit each customer’s personal needs, this wouldn’t be possible if the bed bases or pieces of the beds were stock items picked off a shelf. 

In terms of stock, we don’t really keep stock models to sell off! Occassionally we may have an ex-display bed available – you’ll find these on our sale beds page.

Sustainable timber

Another factor that is very important to us is that all of our bed bases are made with sustainable timber and never from endangered tropical hardwoods. We only source timber from legally certified, well managed forests under the European Union Timber Regulation. This ensures that new trees are planted after harvesting and the cycle of planting, growth and harvest can continue. We think it’s vital that the amazing natural resource of timber should be carefully managed so that it can be used to make furniture that will stand the test of time!

All of our hardwoods are sourced from North America and our Pine is from Scandinavia and each timber has its own beautiful qualities, we simply seal and protect them with a natural look lacquer meaning the wood’s beauty is fully on display. We don’t really offer stains to make a timber look like another wood, and we certainly don’t use veneer.

The timber used for mass produced furniture may be logged with no regard for the sustainability of the immediate environment, which again gives a lower retail price but at a greater cost for the planet.

Giving the best price possible

As mentioned above, we aim to give the best prices to our customers all year round. This covers our beds, bedroom furniture, bedding and everything else that we stock. Meaning that you don’t need to wait for January Sales, Black Friday, Summer Sales etc to place your order. You can be confident you are getting the best deal we can offer at the time, whatever the date!

Other furniture manufacturers may mark up their prices to give the biggest profit possible the majority of the year whilst giving the illusion of big savings for customers once sales come around. There’re even examples of companies putting prices up a few weeks prior to sale season so they can then reduce them back down to the regular price! We would never do this!

We think of our bed bases as an investment that you can enjoy for years to come, or even pass down – we frequently have customers who have gifted their old NBC bed to their son or daughter and are now buying a new one for themselves!
All of our beds come with a 12-year manufacturing warranty, but can last a lifetime if cared for

As mentioned we may occasionally have the odd ex-display bed on our Sale Beds page from a change around in our showroom, these are slightly reduced in price but the main benefit of these is that they’re normally ready for despatch quite quickly!

If you’re thinking of ordering multiple beds, we may be able to add a little discount as a gesture of goodwill and appreciation, just get in touch with what you’re considering to order and we’ll provide a quote.

I hope this quick blog has cleared up why we don’t have January/Boxing Day/New Year or any other sales. As a fairly small independent business, we’re very appreciative of all of our customers support, throughout this past year especially! If you’re still a bit uncertain on your purchase or have any further questions please do not hesitate to get in touch by phone or email, we’re also taking appointments for visits at our Sheffield Showroom.

We hope you all have a lovely festive season and we’ll see you in the New Year!